Welcome to SoHo

A cultural slice of The Big Apple
SoHo is short for “South of Houston Street” because every cool place needs a cool nickname. It has been the place to be seen in New York City since the beatniks left an indelible stamp of culture and art in the 1960s. SoHo is where it all started, where artists gobbled up huge loft spaces in old cast iron buildings and turned them into galleries and living quarters. Their lifestyle was on the cheap. Little did they know, they would create one of the most exclusive, artistic, bustling, and vibrant areas in New York City. This was and still is “urban cool” at its best.
Today, SoHo retains much of its artistic heritage and is still a place of great culture, but changes have occurred. In addition to art, it’s a prime retail center with many high-end restaurants and upscale boutiques tucked into every imaginable space. SoHo is creative, fun, and a place of high fashion. Residents enjoy excellent eateries and entertainment venues. Swanky independent shops, large chains, and exclusive designer outlets have taken over many former art gallery spaces, but the arts and artists continue to thrive here. The housing includes luxury lofts and co-ops, stylish row houses, and lavish condominiums.

What to Love 

  • Many art galleries with artists in residence
  • The unique SoHo Cast Iron Historic District
  • Luxury shopping with chic designer outlets and quirky boutiques
  • Scores of fine-dining restaurants, delis, cafes, and lounges
  • Walkable streets with everything at the residents’ fingertips
  • Excellent public transportation with trains going throughout New York City

Local Lifestyle

Think ultra-chic when you think of SoHo. It’s a fashionista’s mecca with plenty of elbow room for artists, galleries, and performance art venues. Residents enjoy an artsy feel to the streets, and expecting the unusual is par for the course here, such as the Museum of Ice Cream. Owning a car is purely optional as everything is within walking distance. Locals have plenty of choices in their everyday shopping and artistic adventures, and at the end of the day, they can kick back with a cocktail at a rooftop bar.

Dining, Entertainment & Shopping

If it’s authentic European food you’re looking for, in the heart of SoHo, you’ll find Balthazar Restaurant. Try the duck confit, and you’ll be a repeat customer. Some people can’t get enough fish and find the freshest fish, a raw bar, and excellent sushi at Lure Fishbar. Reclaim the artist in you with the tin ceilings and romantic atmosphere at Raoul’s, where they serve excellent French cuisine. Try their incomparable roast rack of lamb.

This is New York City, so you know the shopping is virtually unlimited. It’s a veritable shopper’s paradise, and you could spend years trying to visit all the boutiques. Your favorite famous designers can be found here: Prada, Louis Vuitton, Chanel, Burberry, and Céline, to name just a few. For unusual clothing and accessories from around the world, hit up Babel Fair. For quirky and sometimes bizarre collectibles, jewelry, home décor, art, gifts, and entertainment, take a walk on the wild side at The Evolution Store.

Things to Do

Soak up some culture at the exciting avant-garde exhibits and historical pieces at the Center for Italian Modern Art. Check out City Winery, a winery with concert space for live music, comedy, other performance art shows, good wine, and good food.


SoHo is served by the New York City Department of Education and is notable for the following schools just beyond its borders:

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